Free QR tool

Free UTM Link Builder for QR Codes

Create a campaign URL with UTM parameters so visits from QR codes can be measured in analytics tools when the destination site supports tracking.

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Build a campaign URL

Parameters are encoded with the browser URL API, so spaces and special characters are converted into valid query-string values. Do not put personal data such as names, emails, phone numbers, or order IDs in UTM fields.

UTM links help analytics tools separate QR visits. The QR code stays static; tracking happens on your destination website.

Example: source = flyer, medium = qr, campaign = spring_menu.
Use lowercase names consistently so analytics reports stay readable.
Tracking only works if analytics on the destination site reads UTM parameters.

Topic path

Business and marketing

This tool belongs to the business and marketing cluster. Use this cluster when scan attribution, campaign labels, or customer handoff matters. Start with How to Use QR Codes for Small Business, compare the practical examples in Website QR Codes, Flyer QR Codes, and Product Packaging QR Codes, and use the free QR generator when the final payload is ready.

How to Use QR Codes for Small BusinessHow to Create a QR Code for a Link

How to use this QR tool

  1. 1Choose the settings or values that match your QR code campaign.
  2. 2Review the result, warning, checklist, or generated asset in the tool.
  3. 3Open the free QR code generator when you are ready to create the final static QR code.

What this tool does

The UTM link builder creates campaign URLs with source, medium, campaign, content, and term parameters before you turn the URL into a QR code.

When to use it

Use it when QR scans should appear in analytics as a specific flyer, poster, event, packaging, social profile, or print marketing campaign instead of generic direct traffic.

Practical examples

  • Create a URL for a flyer campaign with utm_source=flyer and utm_medium=qr.
  • Separate poster scans from table-tent scans for the same restaurant promotion.
  • Track QR traffic from an event booth, brochure, or product insert.

Limitations to know

  • UTM parameters do not track scans by themselves; analytics must be installed on the destination site.
  • Long URLs can create denser QR codes, so test scan speed after adding parameters.
  • Attribution can still be affected by browser privacy settings and analytics consent rules.

Tips for better results

  • Use lowercase, consistent UTM names so reports stay clean.
  • Keep campaign names human-readable for future reporting.
  • Create the UTM URL first, then paste it into the QR code generator as a website URL.

Related QR use cases

Flyer QR codesTrack print campaign visits from flyers.Poster QR codesMeasure scans from posters and signs.Social media QR codesConnect offline campaigns to profiles and pages.

Helpful QR guides

QR codes for small businessUse QR codes for practical campaigns.Static vs dynamic QR codesUnderstand tracking limits and destination control.

Create the QR code next

Use this tool to plan or check the campaign, then open the free QR code generator to create and download the final static QR code.

Open the free QR code generator

Frequently Asked Questions

Why use UTM links with QR codes?

UTM links help analytics tools identify visits from flyers, posters, packaging, events, and other offline QR campaigns.

Does a UTM link make a static QR code trackable by itself?

No. The QR code is still static. Tracking happens on the destination website if analytics are installed and configured there.

Can I turn the UTM URL into a QR code?

Yes. Copy the final URL, then open the free QR code generator and create a website QR code.